Creative Team Building · Lisbon & Porto

Mackathon:
The Marketing Hackathon

Where marketing strategy meets high-energy collaboration. Teams pitch, create and compete – in a half-day session or spread across your meeting programme.

Creativity & innovation Cross-departmental Problem-solving Half-day to full day 30-300 participants
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½-1 day
Half-day, full day or spread across meeting days
30-300
Participants
100%
Tailored to your brief
0
Planning fees

Marketing strategy at hackathon speed.

A Mackathon replaces traditional coding with marketing challenges. Inspired by the fast-paced, collaborative nature of a hackathon, participants from diverse professional backgrounds work together under time pressure to analyse markets, develop strategies and pitch their ideas.

The format scales from a focused half-day session to a full-day programme, and can also be structured across multiple meeting days – making it ideal for multi-day conferences or leadership summits where you want the energy to build over time.

The goal is not a polished final deliverable – it’s proactive participation, inventive thinking, and the kind of collaboration that reveals how your team really works together.

Five reasons teams love this format.

01Creates a genuine sense of community across departments and locations
02Discovers and surfaces talent your team didn’t know it had
03Onboards new team members through hands-on contribution
04Promotes cross-departmental learning and perspective-sharing
05Stimulates creativity and generates genuinely new marketing ideas – some clients have adopted Mackathon outputs directly into their real campaigns

Built for cross-functional teams.

This format works best when participants come from different departments, seniority levels, or countries. Diversity of perspective is a competitive advantage here, not a complication.

International teams Cross-departmental groups New team onboarding Innovation offsites Senior leadership teams Multi-day conferences

Your Mackathon, built from scratch.

Define the challenge
We collaborate with you to set a specific goal aligned to your event – product launch, new markets, brand positioning or a custom brief
Teams compete
Groups of 5-7 analyse, ideate, create and pitch under structured time pressure – guided by marketing professionals throughout
Celebrate the winners
Closing celebration with recognition for standout teams – a high-energy finale to the programme

Everything your team needs to compete.

Expert facilitation
Marketing professionals guide the challenge and stimulate independent thinking within each team throughout
All materials & equipment
Fast internet, graphic materials, paper, charts, filming and photography equipment where needed
Structured agenda
Detailed working plan with clear time limits – adaptable to half-day, full-day or multi-day formats
Closing celebration
Winners recognised and celebrated – a natural high note to close the session or the day
Optional: photography & filming crew
Professional documentation of the session – available on request

Ready to unlock your team’s creative potential?

Tell us your brief – we’ll come back with a tailored Mackathon concept in 24-48 hours.
No planning fees, ever.

Request a tailored proposal →